You built software for
Holding companies send in operators the moment they acquire you.Pre. does that first. You keep everything.
From near-shutdown to acquisition.
Revenue per customer grew 17x. Acquired.
Vertical software · 2,800+ franchise customers
— Patrick Buckley, CEO, Krokit · See full story →
No pitch. No equity ask. 20 minutes.
Explore PreOS — coming soon →An example of what PreOS finds in businesses like yours
Pre. Diagnostic Report
This is what Pre. brings to a first engagement. Here's what we typically find.
Example
[redacted].com · Youth Sports SaaS
Customer tenure: 5.8 years avg.
Findings
⚠Churn risk: HIGH — 23 accounts flagging
⚠Pricing: 31% below category median
✗KPI visibility: Score 3/10
⚠Payment gaps: $3,100/mo unrecovered
⚠Support load: High — 2.8 tickets/customer/mo
Estimated Value Opportunity
$340K–$890K addressable
Today
You're the
bottleneck
Pre.
90-day
operating layer
all paths stay open
Keep running it
from strength
Raise capital
PE, growth equity
Strategic buyer
Beacon, Constellation
Full exit
on your terms, ready
Today
You're the
bottleneck
Pre.
90-day
operating layer
all paths stay open
Keep running it
from strength
Raise capital
PE, growth equity
Strategic buyer
Beacon, Constellation
Full exit
on your terms, ready
Pre. is the operating platform for founder-owned vertical SaaS.
Free tools and content you use yourself. Operators you bring in when you want to go deeper.
Tools & Content
Diagnose your business. Find the gaps. Improve on your own.
Always free
Community
Learn from founders running businesses exactly like yours.
Always free
Operator Engagement
We embed inside your business and do the work with you.
Scoped and paid, only if you want it
What we do
What breaks between $500K and $5M ARR.
01
Growth
You’ve grown entirely through word of mouth. You’ve never hired a salesperson. You’ve never run an outbound sequence. You’ve never tracked what your best customers have in common. One focused sales motion would change the trajectory of this business within 90 days.
02
Margins
Your COGS, hosting, support costs, and tool stack have never been audited. You’re probably paying for things that don’t move the needle and undercharging for things that do. We find the cuts that don’t hurt customers and the pricing room you’ve been too cautious to take.
03
Support
You’re still answering tickets that a knowledge base would deflect. Your customers are calling you directly for things the software should do itself. Support load scales with customers right now — it shouldn’t. We fix the ratio.
04
Product execution
Your roadmap is 80% customer requests. That’s not a product strategy. We help you identify what actually drives retention and expansion versus what sounds important on a customer call. Then we deprioritize the rest.
05
KPI visibility
You don’t know your NRR, your CAC payback period, your churn by cohort, or your LTV. Neither do you know what those numbers would look like to a buyer or an investor. We build the dashboards that matter — not for reporting, for running the business.
A REAL ENGAGEMENT
From near-shutdown to acquisition.
Krokit
Krokit was a multi-product vertical software company serving 2,800+ franchises — with real customers, real revenue, and a founder who had nearly run out of road.
THE PROBLEM
Growth had stalled. The existing customer persona wasn't converting. The business was approaching shutdown.
THE WORK
We identified a new target persona inside the same market. Rebuilt the value proposition around them. Repositioned the product entirely.
THE OUTCOME
Revenue per customer increased 17x. TAM expanded by millions. The company was ultimately acquired.
At Krokit's office — embedded with the team, not consulting from the sidelines.
17x
REVENUE PER CUSTOMER
1
ACQUISITION
“Daniel helped take Krokit from near-shutdown to discovering a new persona that increased revenue per customer by 17x and expanded our TAM by millions.”
— Patrick Buckley, CEO, Krokit (acquired)
WHO WE ARE
You get a pod. Not a person.
Every engagement deploys a dedicated operating team inside your business. Daniel leads it. You always know who's accountable.
Daniel Ahmadizadeh
2× YC Founder · Columbia · Stanford · TED
“I built Pre. because these businesses deserve better than being discovered only when someone wants to buy them.”
Nine years ago I grew a YC company from $5K to $85K MRR in 12 weeks — then shut it down because I thought billion or bust were the only options. Nobody told me there was a third path. Since then: Krokit from near-shutdown to acquisition. Crustdata from $600K to $7M ARR. 10+ YC companies advised. I'll be there personally.
“Daniel helped take Krokit from near-shutdown to discovering a new persona that increased revenue per customer by 17x.”
— Patrick Buckley, CEO, Krokit (acquired)
The operating team
Pre. doesn't come alone. Each engagement allocates operators across the functions your business actually needs.
Allocated to your business. Not advising from a distance.
The businesses that benefit most from Pre. look the same everywhere: strong retention, conservative pricing, no sales motion, and a founder who is also the support team, the sales team, and the product team. We know this pattern because we've studied it deeply. If that's you, we built this for you.
OPERATORS TRAINED AT
You get a pod. The decision is always yours.
How it works
How we work inside your business.
01
Day 1 Diagnostic
We embed and understand. First two weeks are spent inside the business — talking to customers, reviewing metrics, mapping the product, understanding support queues. No assumptions.
02
Real Execution
Not slide decks. Not frameworks. Real decisions — pricing changes, product deprioritization, support ops overhaul, hiring decisions, churn intervention. We operate, not advise.
03
The Operating Layer
We become an embedded team, assisted by PreOS — our AI diagnostics layer. PreOS handles recurring analysis so the operators focus on decisions that require judgment. The same tools available free to every founder on our platform.
04
You Keep It All
Every system, playbook, and dashboard we build stays with you. No dependency created. When the engagement ends, you have a better business and full ownership of how it runs.
You maintain full ownership and control. Any major decision is yours to make.
Why different
Every other party shows up after you've already decided.
We're the only party that shows up before you've decided anything.
What others do
What Pre. does
They show up after you’ve decided.
We show up before anything.
They need control or equity first.
You keep full ownership.
They hand you a report and leave.
We build systems that stay with you.
They optimize for the transaction.
We optimize for your options.
Clear scope. Real work. Everything we build stays with you.
Free tools via PreOS
What PreOS sees in days that founders miss for years.
PreOS is in development. Join the waitlist to get early access when tools go live.
Join waitlist →Call Analyzer
COMING SOONAnalyze sales and customer calls for signals — objections, churn risk, expansion cues.
TAM Map
COMING SOONMap your total addressable market and identify the segments worth targeting.
Payments Gap Calculator
COMING SOONIdentify revenue leaking through failed payments, dunning failures, and billing gaps.
Churn Risk Radar
COMING SOONScore your customer base by churn likelihood and surface the accounts that need attention.
AI Guide
COMING SOONA practical guide to using AI inside a vertical SaaS business — without the hype.
Founder Community
COMING SOONA private network of founder-owned vertical SaaS operators. Share what’s working, ask what isn’t, and learn from founders who have solved your exact problems. No consultants. No vendors. Just founders.
FAQ
Common questions.
START HERE
We're here however you need us.
The tools are being built. The engagement is ready now. Book 20 minutes with Daniel — he takes every first call personally and will tell you honestly if Pre. is the right fit for your business.
Daniel Ahmadizadeh · Founder, Pre.
“I take every first call personally.”
Krokit: 17x revenue per customer · Crustdata: $600K → $7M ARR · 10+ YC companies advised · Daniel takes every first call
Or email daniel@withpre.com — I read every one.
We show up before anyone else asks you to decide anything.